Why Should Businesses Still Send Christmas Cards?

Why should businesses send Christmas cards?

We’ve finally entered the month of December, which means that Christmas will soon be upon us. For many people in the United Kingdom, this also means that they will need to organise their Christmas cards soon to ensure that they are sent out in time to be received.

Many businesses will be more concerned with business and economy related issues during this busy month. Whilst this is understandable, they may want to consider the benefits of sending out Christmas cards as well.

According to new research from Royal Mail, 80% of respondents would rather receive a traditional, printed Christmas card compared to an e-card. This is spread across all generations, with even the younger, more tech-savvy generations preferring to receive physical cards. They are also the most likely to actually craft their own cards with 34% saying this is something they do compared to only 18% overall.

With over 1.13 billion Christmas cards being bought in the UK every year according to the Greeting Card Association, it’s clear that the Christmas card is a strong part of UK culture. So why should businesses get involved in sending cards?

 People Like Receiving Mail

If you look back to just two decades ago, it would be hard to find someone excited to receive mail. At this point in time, receiving mail was the standard way to communicate information across long distances that could not be told by phone or fax.

But fast forward to today, in 2017, and you’ll find that the amount of physical mail that people receive has decreased dramatically. The astronomical rise of technology has meant that what used to be sent in the post can now simply be sent by email and received instantly.

As such, receiving physical mail now has a more sentimental value to it than previously. Another study from Market Reach for Royal Mail in August 2017 found that 70% of respondents felt that receiving mail makes them feel more valued.

On top of this, a further 70% said those who receive mail from an organisation have a better impression of the organisation. With the rise of email, we have also seen the unfortunate rise of spam emails which perhaps explains the fact that only 48% of people find email to be believable compared to the incredibly high majority of 87% for mail.

A Christmas Card Is Personal

While the cards a business or organisation sends out may be generic, it can still provide a positive experience for the recipient. That is because it means that the business took the time to consider their clients as well as have the cards printed, or in some cases written out.

For that extra touch, consider hand writing Christmas cards to clients. This can be particularly useful for important clients and help to encourage positive sentiments towards the business. It may, however, only be possible for smaller companies to send out personalised cards, for those larger companies with hundreds of clients then a more generic card may be required.

But the fact remains that the surprise of receiving a Christmas card in the mail would be sure to please anyone, and with the rising nostalgia and value given to physical mail then it’s sure to be a good idea for any business this Christmas. It may even help to secure additional business by staying in the mind of your customers and clients when they are looking to buy goods and services in the future!

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Sarah Jubb
Sarah Jubb

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