Green Light 2016 Receives Outstanding Reviews

Green Light Event 2016

VOW’s Green Light event opened to outstanding visitor numbers and rave reviews on 22nd January at the Hilton Birmingham Metropole, NEC. The pioneering cross-category event saw over 100 brands showcase the latest product and service innovations in the business supplies industry including 3M, Canon, Fellowes, Newell Rubbermaid, PG Tips, Nestle, Taylor’s of Harrogate, Rapesco, Nestle Professional, Jiffy Packaging Limited, Durable, BIC UK Ltd and more.

Martin Weedall

Martin Weedall Talks to the Green Light Audience

In addition to visiting the exhibition, around 200 unique resellers and 400 delegates attended sessions that covered a business update by VOW’s Managing Director Adrian Butler and a VOW+ Partner update by VOW’s National Sales Director Martin Weedall.

Managing Director Adrian opened the event with a view on VOW’s determined plan to broaden its business supply range while continuing to improve VOW’s relevance to resellers; National Sales Director Martin launched the first look at VOW’s reinvigorated partner programme – VOW Venture.

Green Light Stepped It Up A Gear

The theme at this year’s Green Light was ‘Stepping up a Gear’ and in line with this, guest speakers Richard Reed, Adam Chester and Adam Noble delivered inspiring talks to a packed audience. Specifically, Richard Reed, co-founder of innocent, shared “the innocent story” while Adam Noble, Managing Director at Irongate Group discussed the successful growth of his business. Adam Chester, Head of Economics at Lloyds Bank Commercial Banking, spoke about the economic outlook for 2016 and the role of business services in holding up the UK economy. Workshops at Green Light were at capacity, covering the useful topics of Jan/San, Social Media, Google Analytics and Managed Print.

Emma Nourry, VOW’s Head of Marketing, comments, “The agenda and content of the day was set to enable delegates to proactively prepare for fast-paced industry changes. We’re pleased to report that feedback from the workshops has been positive with attendees finding the topics practical and useful.”

Comments From Dealers and Suppliers

Green Light 2016 was a great success

Green Light 2016 was a great success

Neil Brown, General Sales and Marketing Manager, 3M: “Green Light is one of ‘the’ key events…for us to really learn what dealers need to help to grow their business so it’s a fantastic event to come to.”

Scott White, Nestle: “I think the Green Light exhibition is becoming one of the important parts of industry. Last year was the first year and this year is even bigger and better – one venue with all dealers.”


Martin Turnbull, Director, Cambridge Office and Business Supplies Ltd: I’ve found it particularly useful to meet other like minded dealers who’ve had similar issues and I’ve found a lot of new products that we haven’t sold before – electronic storage, cameras etc. I’m also particularly interested in the bokz programme to see what it can do for dealers like us.”

Plans for Green Light 2017 have commenced and interest can be registered by visiting

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Sarah Jubb

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