VOW Success at 2018 Direct Commerce Awards


This year’s Direct Commerce Awards saw VOW win the prestigious award for Best Multi-Channel Reseller over £50m in the B2B Category.

Now in its 20th year, the ECMOD Direct Commerce Awards was hosted on 14th June at the Hurlingham Club in London. Businesses of all scales and stages of development were recognised and rewarded for their work and for demonstrating excellence in direct to-customer retailing across traditional and newly emerging channels.

Entries expanded across a huge range of meaningful B2B and B2C categories and were judged on overall business performance. VOW were alongside a number of other great finalists including some of the biggest names in business, from Virgin Experience to ProCook. The company scooped first place in the B2B category to become the Best Multi-Channel Reseller with over £50 million in sales.

VOW’s Investment in Technology

VOW Europe is the UK and Ireland’s leading wholesaler of business products and services, operated in the locations of Sheffield and Wakefield. The company prides itself on the ability to help resellers transform their businesses by adding unrivalled value on business supplies.

Their first-place success at the Direct Commerce Awards pays homage to the company’s continued commitment to content, fulfillment, an outstanding customer experience and reseller support, digital performance and overall commerce.

Speaking about winning the award for the first time, Darren Mack, Group Ecommerce Director for VOW commented: “This is a really positive recognition for all the effort going on behind the scenes on all levels with VOW in 2018. VOW continues to invest in technology behind the scenes with our IT colleagues launching a new self-serve portal in June 2018, giving customers more control of their transactions with Vow for copy invoices, reporting and back order cancellations” supporting the VOW commitment made at the Green light event last December to make resellers lives easier.

He adds: “In addition to this, a new transport tracking facility will be rolled out in the second half of this year and new ecommerce search enhancements due for release in September 2018, making this a very positive year for VOW.”

Affirming a proud accomplishment for VOW, the company will continue to strive to be at the forefront of engagement, accommodation and innovation in commerce.

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Sam Rose

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