Nestlé Launch Recyclable Paper Wrapped Snack Bars

Nestle Recylable Paper Wrapping Snack Bars Main Article Image

Nestlé have produced a new line of snack bars wrapped in recyclable paper packaging as part of their commitments to packaging sustainability practices.

The YES! snack bars were launched in July, with the wrappers utilizing high-speed flow wrap technology which is being considered a breakthrough in recyclable paper and packaging opportunities for the confectionery industry.

Whilst the adaptation for recyclable paper provides a benefit in terms of sustainability, Nestlé also claim that the wrappers can guarantee product quality and continued freshness throughout the shelf life of each snack bar too.

YES! snack bars have now been launched in several different countries including:


• Belgium

• Czech Republic

• France

• Germany

• Ireland

• Luxemburg

• Malta

• The Netherlands

• Portugal

• Slovakia

• Spain

• United Kingdom

A continued rollout to more locations within Europe and other parts of the world are also due to follow.

Providing a Natural and Sustainable Snack Option with Recyclable Paper

Producing recyclable paper packaging for this new product helps contribute to Nestlé’s wider goal of making all their packaging recyclable or reusable by the year 2025.

The paper used is comprised of sustainable sources which have been reviewed and certified by the Forest Stewardship Council and by The Program for the Endorsement of Forest Certification.

Speaking more on the use of recyclable paper for YES! snack bars, Patrice Bula, the Head of Strategic Business Units, Marketing and Sales at Nestlé commented:

“Consumers are looking for more natural and sustainable options when they choose a snack, both in terms of ingredients and packaging.

Our YES! bars are made with wholesome ingredients that celebrate and care for nature’s diversity.

We are now relaunching them carefully wrapped in paper, making the packaging easy to recycle and avoiding plastic waste.”

Nestlé’s Commitment to Tackle Plastic Pollution

Whilst several other leading brands and manufacturers have started making changes to the way they approach plastic pollution, Nestlé set their main vision and commitment targets towards the issue earlier this year in January.

Breaking down a few of the main actions they have taken since, Nestlé have:

• Created the Nestlé Institute for Packaging Sciences to develop sustainable packaging materials and collaborate with industry partners on further innovations and research.

• Started to phase out all plastics that are non-recyclable or difficult to recycle for all their products worldwide by the year 2025.

• Launched a global partnership with Danimer Scientific to develop a marine biodegradable and recyclable bottle for their water business.

• Joined NaturALL Bottle Alliance which is aiming to develop 100% bio-based PET for Nestlé water products.

Along with this, Nestlé are also striving to help shape a waste-free future through other initiatives and partnerships with companies such as Project STOP, the Loop organization, Veolia and have helped to launch new ventures in Africa and Vietnam through the Africa Plastics Recycling Alliance and PRO Vietnam.

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Sam Rose

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