Fellowes Hit the Airwaves with New Radio Campaign

Fellowes Hit the Airwaves New Radio Campaign Main Article Image

Fellowes have been running their first ever national radio campaign this month to promote their range of shredders and the importance of complying with GDPR.

Following our previous coverage of what we’ve learned a year on from the introduction of GDPR, Fellowes are taking their education on the subject and their range of new shredders onto the airwaves.

Throughout the month of October, the company have been running 30-second commercials which have been aired on the radio stations talkSport and Absolute Radio, with the radio time expected to reach in excess of 3.8m listeners in the UK.

The new radio commercials are part of a wider campaign Fellowes have been running this Autumn to educate the public and businesses on their range of products.

Fellowes Embracing the Spirit of the Radio

Contained within the radio advertisements is information relating to how Fellowes range of shredders all feature jam prevention technology and quiet performance levels.

The adverts also help to raise awareness of issues relating to GDPR and physical data protection, with importance placed on how Fellowes products can help to protect end users to comply with GDPR and other data security requirements in the workplace.

Radio is not the only platform that Fellowes has been covering in their Autumn campaign however, as the company have also placed investment in both offline and online advertising, website based assets, customized emails, promotional mailers and social media activity.

Are You Putting GDPR Into Practice?

Amongst other media resources available from their website, Fellowes recently released an infographic asking the question ‘Are you putting GDPR into practice?’

The infographic features several figures and statistics which break down both the public’s and a business’ perception on data protection and GDPR practices including:

87% of employees believe that personal data protection is important and think companies should always comply with GDPR

75% of those asked work in organisations that deal with a lot of sensitive data.

63% prefer to print documents out rather than reading them on a screen.

49% are confident that they destroy sensitive documents correctly on a daily basis.

To view the full infographic, click here.

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Sam Rose

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